Forex4you Rebrands as Markets4you, Unveils New Identity

In a rebranding move, Forex4you has changed its name to Markets4you, highlighting the company's transition from a forex-focused broker to a diversified multi-asset trading services provider.

Key Insights

  • Forex4you has rebranded as Markets4you, unveiling a new name, logo, and identity.
  • The rebrand reflects the company’s evolution into a global multi-asset trading provider beyond just forex.
  • Markets4you has redesigned its website, mobile app, and client portal, underscoring its focus on innovation and client experience.

LONDON (MarketsXplora) – Forex4you, the multi-asset trading provider, has rebranded as Markets4you, unveiling a new name, logo and identity that reflects its evolution into a global multi-product brokerage firm.

The company, which operates platforms serving retail and institutional traders worldwide, said visitors to its old website are now being redirected to the domain.

“For 17 years, our vision has been to make trading accessible and more transparent. As Markets4you continues to expand and evolve, offering more than just forex to our traders, including stocks, indices, and commodities, our new brand centers around our core values of competency, honesty, internationalism, and innovation,” said Marina Strausa, CEO of Markets4you.

Strausa added that the rebrand coincides with the rollout of a redesigned website, enhanced mobile app and upgraded client portal, “reinforcing our commitment to continuous innovation and providing world-class trading services to traders globally.”

The rebranding by Markets4you follows a growing trend among brokers to move away from forex-centric brand identities towards broader ‘trading’ and ‘markets’ positioning.

This aims to reflect their diverse multi-asset product offerings spanning asset classes like equities, commodities and cryptocurrencies alongside foreign exchange.

Other examples include AvaTrade, which rebranded from its previous AvaFX name, and, formerly known as GSC.

Markets4you’s arrival also comes amid stiffening competition in the online trading space, with brokers jostling to attract retail and institutional clients by expanding product suites, rolling out new platforms and marketing their brands aggressively.

The company is operated by E-Global Trade & Finance Group, Inc., a firm domiciled in the British Virgin Islands.

Markets4you’s rebrand highlights its efforts to maintain an innovative and client-centric positioning as it scales its global operations across developed and emerging markets.

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