Sony to Launch Crypto Exchange Subsidiary S.BLOX in Japan

Sony Group Corp announces plans to launch cryptocurrency exchange S.BLOX, rebranding acquired platform WhaleFin and expanding its Web3 presence.

Key Insights

  • Sony Group Corp is launching a cryptocurrency exchange subsidiary named S.BLOX Co.
  • The new exchange plans to integrate with other Sony Group businesses.
  • This move is part of Sony’s broader strategy to expand its presence in Web3.

TOKYO (MarketsXplora) – Sony Group Corp (6758.T) is set to launch a cryptocurrency exchange subsidiary, rebranding the recently acquired local trading platform WhaleFin as S.BLOX Co., the company announced on Monday.

The move marks a significant step into the digital asset space for the Japanese electronics and entertainment giant, as it seeks to leverage synergies across its diverse business portfolio.

S.BLOX Co., evolved from the former Japanese crypto exchange DeCurret, plans to integrate with other Sony Group businesses to enhance its crypto trading services, according to a press release on PR Times.

“This initiative aligns with our strategy to expand our digital footprint and explore new technologies,” a Sony spokesperson told MarketsXplora. The company did not disclose the exact launch date for the S.BLOX crypto exchange.

The revamped platform will feature a redesigned user interface and a new mobile app aimed at improving user experience, the company said.

Sony’s entry into the crypto exchange market follows a series of strategic moves in the Web3 space. Last year, Sony Network Communications partnered with Japanese blockchain firm Startale Labs to develop Sony’s own public blockchain network.

Sota Watanabe, founder and CEO of Startale Labs, revealed on social media that Startale’s external director would lead Sony’s new crypto exchange, though details remain scarce.

The PlayStation maker has also shown interest in non-fungible tokens (NFTs), filing a patent last year for what it calls “super-fungible tokens” to enable more flexible use of NFTs as in-game assets.

Industry analysts view Sony’s move as part of a broader trend of traditional tech companies venturing into the cryptocurrency sector.

The launch of S.BLOX comes at a time when global regulators are increasing scrutiny of cryptocurrency exchanges, following high-profile collapses in the sector last year.

Sony declined to comment on the regulatory approvals obtained for the exchange or provide details on the transaction volume they expect to handle.

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