Key Insights
- WeTrade signed a global partnership with Paris Saint-Germain running through 2028, gaining access to PSG’s 230+ million followers worldwide.
- The partnership is part of WeTrade’s aggressive European expansion, supported by a new CySEC license in Cyprus and key executive hires including former IQ Option CEO George Miltiadou.
PARIS (MarketsXplora) – Online CFD and Forex trading platform WeTrade has struck a four-year global partnership with French football giants Paris Saint-Germain, marking a significant milestone in the broker’s ambitious push into European markets after years of dominance in Asia-Pacific regions.
The deal, running through 2028, comes as WeTrade accelerates its transformation from a China-focused trading platform into a global financial services provider, with the PSG sponsorship serving as the cornerstone of its European market entry strategy.
WeTrade’s European expansion has gained considerable momentum in 2025, with the company securing a CySEC CIF license in Cyprus for its newly established entity, Wetrade International Cy Limited. This regulatory approval paves the way for the broker to offer its services across the European Union’s 27 member states, representing a dramatic shift from its traditional Far East focus.
We are impressed with Paris Saint-Germain and their rich legacy of success. This partnership is a perfect match, and we are excited to kick things off and make it a winning collaboration,” said George Miltiadou, who was recently appointed as CEO of WeTrade EU operations.
PSG WeTrade Partnership Anchors EU Market Entry Strategy
The partnership grants WeTrade unprecedented access to PSG’s massive global fanbase of over 230 million followers, positioning the trading platform to capitalize on the club’s worldwide appeal. The collaboration includes plans for exclusive WeTrade x PSG fan experiences, though specific details of these initiatives remain undisclosed.
WeTrade’s European ambitions extend far beyond the PSG partnership, with the company assembling a formidable leadership team in Cyprus. Miltiadou, a former executive at IQ Option and LegacyFX, is spearheading the EU operations alongside Noura Epaminonda, who brings extensive experience from ETX Capital and Ultima Markets Cyprus.
The broker has also bolstered its marketing capabilities by recruiting Lewis Stainton as Head of Marketing, leveraging his expertise gained at TrioMarkets, CMTrading, and eToro. This strategic hiring spree underscores WeTrade’s commitment to establishing a robust European presence.
Richard Heaselgrave, Chief Revenue Officer at Paris Saint-Germain, emphasized the alignment between the two organizations:
This partnership with WeTrade reflects Paris Saint-Germain’s ongoing ambition to collaborate with leading international brands that share our values of excellence and innovation. Together, we will create new opportunities to engage our fans worldwide.
WeTrade PSG Sponsorship Signals Major Shift from Asia-Pacific Focus
The timing of the partnership coincides with significant operational developments for WeTrade. The company recently completed a comprehensive rebranding effort, transitioning from wetradebroker.com to the streamlined wetrade.com domain in August 2025. This change is part of a broader strategy to enhance global visibility and improve user accessibility across diverse markets.
WeTrade has also expanded its trading infrastructure by launching MetaTrader 5 on both desktop and mobile platforms, providing traders with enhanced functionality and flexibility. The platform currently operates across multiple jurisdictions, including Europe, Asia-Pacific, Latin America, the Middle East, and Oceania.
The broker’s regulatory footprint has grown substantially, with licenses spanning Australia’s ASIC, Malaysia’s Labuan jurisdiction, and the Seychelles Financial Services Authority. The Seychelles operation, based at the IMAD Complex in Mahé, benefits from the jurisdiction’s emerging status as a hub for online trading and virtual asset services.
Seychelles offers particular advantages for international trading operations, including a territorial tax system with no capital gains or dividend withholding taxes, full capital repatriation rights, and robust privacy protections. The jurisdiction’s hybrid legal framework and specialized regulatory structure for virtual asset providers make it an increasingly attractive base for global trading platforms.