Key Insights
- Doo Prime has rebranded as “D Prime,” unveiling a new logo, Highlighter Yellow colour scheme, and revamped website to enhance global presence and client experience.
- The move coincides with Doo Group opening its largest European office in Limassol, Cyprus, expanding its regulatory reach.
SINGAPORE (MarketsXplora) – Doo Prime, the offshore retail FX and CFDs brokerage arm of Singapore-based Doo Group, has rebranded as “D Prime” in a move it says will sharpen its identity, modernise client engagement, and position it more competitively in the crowded fintech space.
The rebrand, which retains the existing dooprime.com domain, includes a redesigned logo, a bold new colour scheme, and a fully overhauled website. It follows Doo Group’s expansion in Europe and ongoing investment in technology and client services.
The Mauritius- and Vanuatu-domiciled broker, which targets primarily Chinese and APAC traders, said the refresh aims to “stay relevant in a fast-moving and ever-evolving digital space,” stand out in a competitive market, strengthen global presence, and enhance client experience.
Why did Doo Prime Rebrand as D Prime?
At the centre of the new brand identity is a redesigned logo combining a “D” – representing the company’s legacy and strength – with a reverse quotation mark forming a “P,” symbolising truth, authenticity, and transparency. D Prime said the element reflects its commitment to honouring promises and operating with clarity.
The updated visual identity introduces “Highlighter Yellow” as the signature colour. Described as a vibrant and modern choice, the shade is intended to draw attention to key information, symbolise clarity and visibility, and embody the broker’s “bold, transparent values.”
Alongside the visual changes, D Prime has launched a revamped website built on the Statamic content management system. The upgrade promises faster updates, enhanced security, and improved performance. New features include 3D animations to explain products, live pricing widgets, interactive calculators, and region-specific payment methods, with full multi-platform integration and localisation for global users.
The rebrand comes as Doo Group strengthens its European presence with the opening of its largest regional office in Limassol, Cyprus. The site employs about 80 people and will serve as a strategic hub for the EMEA region. Holding a Cyprus Investment Firm licence, the group can now offer derivative products such as CFDs across the EU.
Doo Group also holds licences in the US, UK, Australia, Hong Kong, Malaysia, and Indonesia, alongside an FCA-regulated UK arm, Doo Clearing Limited, and a CySEC-regulated subsidiary, Doo Financial Cyprus Limited.
Market Volumes
Despite a seasonal slowdown, Doo Group reported June 2025 trading volumes of USD 128.56 billion, up 1.89% from May and 21.79% higher than the same month a year earlier. This followed a peak in March and April, when volumes reached USD 193 billion during tariff-related market volatility.
In the UK, Doo Clearing has partnered with Aurum Solutions to automate reconciliation processes, aiming to improve compliance with the Financial Conduct Authority’s Client Asset Sourcebook regulations. The integration is expected to cut reconciliation time by 92%, saving around two hours daily and boosting operational efficiency.
D Prime said the rebrand marks the beginning of a broader strategy to expand into new markets with a stronger, unified identity. Planned initiatives include investing in AI and automation to streamline client experiences, launching sustainable investing solutions, and innovating across platforms to deliver added value to clients and partners.
The Doo Group, controlled by Chinese national Junjie Chen, continues to operate several licensed entities globally while using its offshore units to serve high-growth regions in Asia and the Middle East.