Key Insights
- eToro has begun rolling out its patented CopyTrader feature to US users, allowing them to automatically mirror the trades of other investors across stocks, ETFs and crypto in real time.
- The announcement was made at eToro’s 15th-anniversary Investor Summit, where the firm also introduced its public APIs and “vibe coding” platform for building trading apps.
LONDON/NEW YORK (MarketsXplora)— Online trading platform eToro has announced the rollout of its flagship CopyTrader technology to users in the United States, opening the door for American investors to automatically mirror the portfolios and strategies of other US traders across stocks, ETFs, and cryptoassets.
The launch, unveiled during eToro’s annual Investor Summit, marks a major step in the company’s expansion of social investing tools into the world’s largest retail investment market. The feature, long popular among eToro’s global user base, allows individuals to replicate the moves of seasoned investors in real time, directly within their portfolios.
“We are excited to bring one of eToro’s most recognized features to the world’s largest retail investing market,” said Yoni Assia, eToro’s Co-Founder and CEO. “CopyTrader enables you to leverage other investors’ expertise at the click of a button with no management fees or hidden costs. Our search tools help you find the traders whose strategies align with your goals.”
Learning by Copying: Real-Time Mirroring and Control
CopyTrader enables users to automatically mirror other investors’ trades in real time, proportionally adjusting allocations whenever the copied investor changes their portfolio. Whether starting from scratch or enhancing an existing strategy, users can follow up to 100 traders at once, with the flexibility to start, stop, or adjust funds at any time.
The feature is designed to simplify investing by turning observation into participation. Users can browse verified investors’ performance histories, explore different asset strategies, and adopt diversified approaches across crypto, stocks, and ETFs — all while maintaining full control of their portfolios.
“Over the past 15 years, CopyTrader has been empowering retail investors across the globe,” said Andrew McCormick, Head of eToro US. “We are thrilled that our US customers will now be able to copy other US investors’ strategies across stocks, ETFs and crypto. We believe in the power of shared knowledge and that we are better together. CopyTrader exemplifies that belief.”
The rollout begins with a select group of US users as part of a phased introduction, with broader access expected in the coming months.
eToro’s 15th Anniversary: APIs, “Vibe Coding,” and the App Store Vision
The announcement formed a central part of eToro’s 15th anniversary celebrations, held at its Investor Summit, which brought together more than 200 top investors from around the world. The event highlighted the evolution of eToro’s community-driven investing model, emphasizing collaboration and knowledge sharing through tools like CopyTrader and Smart Portfolios.
Assia described eToro’s mission as turning investing “from a solitary pursuit into a shared social experience.”
The company also revealed a new layer of technological openness with the launch of its public APIs — giving developers and users free access to real-time market data, portfolio analytics, and social features. These APIs can be integrated with applications built on eToro’s new “vibe coding” interface, which allows users to design trading tools and automations using natural language, without requiring deep programming expertise.
Developers at the summit demonstrated early versions of these applications, which will eventually populate the upcoming eToro App Store — a marketplace for trading and analysis tools built by the community.
“With vibe coding and public APIs, we’re not just democratizing access to data, we’re democratizing quant investing,” Assia said.
By merging CopyTrader’s social functionality with open development tools, eToro aims to expand its role beyond a trading platform — positioning itself as a global social-finance ecosystem where investors can not only trade and learn from each other but also build and share new financial innovations.