Key Insights
- Pepperstone signed as official regional sponsor of ongoing AFC Asian Cup soccer tournament in multi-year partnership.
- Deal provides retail trading platform visibility with football fans across Asia as broker taps sporting platform.
- Pepperstone cites shared drives for success between traders and athletes in high-pressure roles as strategic fit.
SINGAPORE – Global online trading platform Pepperstone has been named an official regional partner of the ongoing AFC Asian Cup soccer tournament in Qatar, Asia’s football governing body said on Tuesday.
The multi-year deal will see Pepperstone back the quadrennial continental championship as a second-tier sponsor through to the finals on February 10 as the provider looks to build brand recognition with football fans across Asia.
Financial terms of the sponsorship agreement were not disclosed.
We are thrilled to join forces with the AFC Asian Cup Qatar 2023, an event that resonates with millions across the region, Pepperstone CEO Tamas Szabo said in a statement.
The partnership reflects growing crossover between the financial trading and sports sponsorship sectors as retail brokers tap popular passions to broaden their reach.
Pepperstone touts connections between the mentalities of traders and athletes – citing shared demands for performance under pressure.
The futures broker earlier this year also became an official sponsor for English Premier League team Manchester City to promote its brand to European audiences.
Asian Football Confederation (AFC) general secretary Windsor John welcomed Pepperstone’s regional deal as underscoring the ever-growing prestige of the continental tournament.
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The collaboration provides Pepperstone visibility with football followers across Asia as online trading activity has soared across the retail investing landscape in recent years.