Key Insights
- Axi has announced an extension of its sponsorship agreement with Brazilian Serie A club Esporte Clube Bahia for the 2024 season
- The renewed partnership builds on the successful collaboration that began in 2023
- Axi is looking to further strengthen its presence in the Latin American market through the power of football
São Paulo, Brazil (MarketsXplora) – Retail Forex and CFD broker Axi has announced an extension of its sponsorship agreement with Brazilian Serie A side Esporte Clube Bahia for the 2024 season, building on their successful partnership that began in 2023.
Bahia, founded in 1931, is one of the most successful clubs in Brazil, having won the Brasileirão title twice and their state championship a remarkable 50 times. Last year, the City Football Group became the majority shareholder of Bahia SAF, acquiring a 90% stake in the club.
“We are very excited about this renewal, which has been in development for some time,” said Hannah Hill, Head of Brand and Sponsorship at Axi. “When we embarked on this new collaboration in 2023, we had no idea of how receptive the Bahia fans would be. As we move forward into a new season, our commitment to bringing the worlds of trading and football closer together remains unchanged.”
Hill added,
“Helping our traders and clients unlock their trading edge is fundamental to us, and through our collaboration with Bahia, we hope to continue growing awareness in the LATAM region, whilst keeping on offering unforgettable football moments to our traders and partners.”
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In addition to its partnership with Esporte Clube Bahia, Axi has been the Official Online Trading Partner of Premier League Champions and Treble winners, Manchester City FC, since 2020, and the Official LATAM Online Trading Partner of LaLiga club, Girona FC. The broker also welcomed England International John Stones as its Brand Ambassador at the start of the 2023/24 season.