Key Insights
- Leverate launching new white-label proprietary trading platform for retail brokers
- Allows setting up funded trader programs, tailored marketing, account management
- Aims to capitalize on booming demand for prop trading from retail investors
CYPRUS (MarketsXplora) – Leading trading technology provider Leverate has launched a new white-label proprietary trading platform tailored for retail brokers, betting big on soaring demand for prop trading solutions.
The turnkey software, scheduled for release later this month, allows prop firms to easily set up funded trader programs that give retail investors the chance to trade with real capital and revenue-share with the firm.
Leverate’s move taps into the explosive growth of the retail prop trading segment as both traders and brokers increasingly embrace the model.
“Prop trading is the fastest growing segment in the online trading industry,” said Ran Strauss, CEO and founder of Leverate.
“As one of the top technology providers, we’re proud to launch this white label prop solution alongside our existing platform, CRM and liquidity services.”
The new offering comprises two program options – an “audition” phase where aspiring traders must hit customized profit targets to earn a funded live account, or direct funding.
For the latter, Leverate is pitching the ability to “revolutionize” management of the Nostro funding accounts issued to qualifying traders.
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Its full tech stack allows brokers to either link to external Nostro account providers or run their own brokerage, handling everything from account milestones to risk management and automated liquidity flows.
A key selling point, said Leverate, is embedding specialist marketing automation tools to enhance engagement between the prop firm and its roster of traders.
“This complete solution strengthens connectivity, productivity and growth for the prop program,” it said in a statement.
The all-in-one platform arrives as interest in prop trading has rocketed amid the rise of social media-driven retail investing and renewed market volatility.
Many see it as a capital-light way for ambitious traders to access funding and potentially launch careers as professional money managers, paying for access to real cash from the prop firms in exchange for a share of any profits.
For brokers too, the model has emerged as a powerful customer acquisition tool and lucrative new revenue stream, prompting traditional retail brokerages to roll out proprietary trader programs.
To lure new clients, Leverate has opted for an unusual flat monthly pricing model to provide cost certainty for the software – a departure from the industry norm of variable fees and commissions.
“This has proven highly popular and there’s big demand for our distinct approach,” said Strauss.
Headquartered in Cyprus, Leverate provides trading platforms, client portals, risk management, CRM systems, liquidity and other brokerage software for FX, CFDs, crypto and now prop trading.
Stiff competition exists from the likes of Tradestation, Prop Portfolio and ThinkForex, also targeting the booming prop trading niche.
But Leverate is betting its all-in-one package, backed by its established customer base and pricing model, will help it rapidly gain share of this fast-growing market.